A look at what's going on in the field of user experience.
Smoking causes cancer.
Warnings on cigarette labels and from health organizations all make the clear statement that smoking causes cancer.
Photo by Taylor Nicole on UnsplashWe like to think of ourselves as productive and effective. We spend 8 hours a day working. Yes, this time might be interrupted with lunch and coffee breaks, but we are still largely working using our computers and we justify the salary we bring back home.
Now, what if you did an experiment and observe our mouse clicks in the next 2 minutes? What are you clicking on? Are your clicks responsible for executing an operation or are you mostly clicking to get to an operation?
As part of a recent senior leadership staff meeting, I was asked to help create an experience for the leadership that grounds them on our customers. We discussed many options for how this could come to life but ultimately, we agreed that we did not want an intellectual exercise. We wanted to craft a shared empathy experience that would set a strong foundation for the rest of the day. We’ve seen this first hand in our teams — when a team experiences the customer problem together, it actually fuels decision-making.
One such way to do that is a customer panel. I’ll say it now, a panel is not a cheap “bang for your buck” empathy experience. Having a meaningful, memorable and powerful panel experience takes work. To have a panel experience that hits the audience in their hearts and minds is not simply about finding 3 people that are willing to speak on stage.
Posterior to the research phase comes the data analyses and brainstorming. As a UX designer, some tools will be beneficial when gathering this information and the affinity map is one of them.Behind a great product, there is an excellent research…that’s What we hope for! As a UX/UI designer, we will stumble into “research needs”, and the data acquired by it will be the pillar of your future product. From understanding the problem, creating a buyer persona until building your prototype, all will be based on the data brought up by the initial research.
At the point where you have to define and create a user point of view (what are their needs?), the Affinity Diagram will be your best friend. See the picture on the side? That is the result of my group work, made during my UX/UI Bootcamp at Ironhack. So when will you use it? An Affinity Diagram is a method that gathers personal data (ideas, opinions, issues), making it possible to organise them into groups by relationships. Any time you need to:
User onboarding is important and often ignored part of product strategy. Done right, it can help your product succeed, increase user activation, retention and engagement. Done wrong, it can cause a lot of damage. Use these 11 tips and create user onboarding experience that will improve your product and delight your users.
Table of Contents:Why is user onboarding important?
By Laura Keller
Most people are aware of the evolving state of healthcare today—whether they’ve personally experienced the plethora of issues that healthcare presents or have read the many news reports covering the industry. As a service designer who is constantly identifying and solving problems, I have always been fascinated with the truly wicked problem that healthcare presents. Considering the broad scope of healthcare and its many stakeholders—including the government, healthcare providers, payers, pharmaceutical companies, and pharmacies—the problem seems almost impossible to address.
By D. Ben Woods
As a design discipline, User Experience frequently gets lumped together with visual or graphic design—often to the chagrin of UX professionals. Of course, this tendency reinforces and is reinforced by the common belief that design is defined by its deliverables. Further, the plethora of books, periodicals, annuals, and Web sites that worship the unique style and fashion of graphic design rather than process and outcomes encourages the description of design in terms of its deliverables.
By Janet M. Six
In this edition of Ask UXmatters, our experts discuss how to integrate UX practices with a continuous-delivery approach. First, our expert panel considers the company’s goal: continuous delivery or delivering meaningful outcomes? They then discuss how advances in DesignOps can help in this situation. Finally, our experts provide several tips on working within a continuous-delivery pipeline.
By Meghan Wenzel
In the field of User Experience, design thinking, failing fast, and iterating are popular concepts. When developing new products and features, we need to learn continuously by ideating, experimenting, and refining.
By Deepak Arasu
“It’s very easy to be different, but very difficult to be better.”—Jonathan Ive, Chief Design Officer, Apple