A look at what's going on in the field of user experience.
State of UX in 2019Every year there is a shiny new technology, topic, or buzzword that permeates everything that is written and published in UX. That has been the case in our recent yearly UX reports (Artificial Intelligence in 2018, Chatbots in 2017, the Internet of Things in 2016) and in the years prior (responsive design, augmented reality, and so forth).Photo by Samuel ZellerNot this year.
There hasn’t been a ground-breaking technology that has made designers stop in their tracks. There hasn’t been a game changer of any kind.
Design Thinking has changed the way designers go about the creative process. It’s rooted the way we approach understanding problems in empathizing with people instead of focusing on the solution. It’s a powerful framework that I have seen work endless times in spectacular ways.
As designers, we love finding a meaningful problem and working with those experiencing it to piece together a process or product that will help them overcome it. We are driven by that empathy to help our users by creating efficient solutions.
Source: the internetProblemIf you’ve opened this article, you may already know what it’s about. It’s a punchline as old and washed out a Charlie Sheen joke: CVS has long receipts. It’s one of the primary perks of a CVS ExtraCare membership, and — as a long time ExtraCare member — I know this to be true. Hoarding yardstick length receipts for years has made it possible to ensure I’ll never be without one again. I’ll find CVS in the junk drawer in my kitchen, the unemptied pockets of pants in the drier, and the darkest corners of my grandest nightmares. The only time I’m without a receipt, it seems, is when I’m making a transaction at CVS. In my ~8 years as an ExtraCare member I’ve used a total of ~0 coupons at the store itself, begging the question: why am I an ExtraCare member at all?
Last Tuesday I purchased a bag of chips and got handed a toddler-sized receipt, and decided it was finally time for me to seek out additional resources. Surely, there HAD to be something better than this.
Does better usability lead to more revenue?
What about positive word of mouth? Is it tied to revenue growth?
Each product has their own preference in placing ads, where ads could be classified by its location and condition. Back in September 2017, I have done a case study from one of messenger apps that has not implemented any kind of ads on its homepage and read page, yet. Ads placement and UI/UX of the should work fairly. Thus the ads placement should not disturb user while they are using the app.
Photo by rawpixel on UnsplashThis messenger app was developing new features to add more values for users, news platform was one of its focus. This case study aims to understand how ads would impact on user experience while exploring and reading articles. In UX perspective, ads might distract the users, they will abandon the experience and directly leave the page.
When nonverbal communication is key.I have become a mind reader. I have learned this skill during the first year with my two children. Babies can’t talk so the only way they can communicate is by staring at you. This can be jarring at first especially for a first time parent! Once you get the hang of it, more times than not you know exactly what they need. There are many nonverbal cues to look out for — tired, very tired, hungry, bored, over stimulated, over tired. Then there is the cue of all needs are met but I am still not happy and I can’t tell you why.
You have to do a lot of mind reading as a UX designer; this can include watching someone stare at something for long periods of time with little feedback. This is when being a parent comes in handy. You are usually being stared at at 3am when you can’t keep your eyes open to stare back. This is when the strongest mind reading has to take place so you can go back to bed.
Let’s make it fun again?My love/hate (but mostly love) relationship with Medium continues. I write this with sincerity, not spite. All I want is to offer a few, hopefully valid, points from my perspective as an avid user.
I’ll start with some transparency: I have no idea what it takes to run an online publishing platform, or manage an app, or any other high-level tech stuff. I’m certain there’s business goals, objectives, and interests that soar waaay over my head, which should explain why I’m flummoxed by the current nature of clapping for Medium on iOS.
By Jim Ross
If you break user research down to its essential steps—watching people perform their tasks and interviewing them—it sounds deceptively easy. However, as anyone who has conducted user research knows, it involves much more than that, and it’s a lot harder than it looks. In this two-part column, I’ll discuss some of the biggest mistakes people make when planning and conducting user research and how to avoid them.
Public officials don’t care much about what the general public thinks.
By Quincy Smith
A prototype is a primitive representation or version of a product that a design team or front-end-development team typically creates during the design process. The goal of a prototype is to test the flow of a design solution and gather feedback on it—from both internal and external parties—before constructing the final product. The state of a prototype is fluid as the team revises the design iteratively based on user feedback.