A look at what's going on in the field of user experience.
The landing page for Visit Humboldt’s website draws site visitors in with a mix of enchanting videography, mystical music and a surprisingly fitting “Alice and Wonderland” theme. Courtesy of www.visithumboldt.comWelcome to Jurassic Park! Er, I mean… Endor! Star Wars: Episode VI and scenes from Jurassic Park: The Lost World were filmed in Humboldt County, among a myriad of other movies including ET: The Extra Terrestrial.I have fond memories of attending college at a small but well recognized state university behind California’s redwood curtain in the far northern part of the state. Although remote, Humboldt County offers a lot in terms of outdoor activities, easy access to the ocean, and a short drive to southern Oregon.
It’s massive biodiversity of redwood trees, ferns, mosses and other flora inspired George Lucas to set it as the stage for Endor in the movie Star Wars: Episode VI. It also inspired Steven Spielberg to film the trailer scene for Jurassic Park: The Lost World, in addition to scenes from ET: The Extra Terrestrial, among numerous other movies. And it is easy to understand why; the area’s striking beauty, large amount of forest, aquatic biodiversity and mystical vibe draws in filmmakers and tourists from all over the place.
When figuring out a user flow and corresponding wireframes to address a user’s problem, rather than starting from scratch, it’s often…
“Who am I?” This is a good question to ask ourselves more often. Personal research into our memories on why we make decisions the way we…
Having spoken to 4000+ users across multiple products as a support agent, I’ve found that what users desire spans across products and companies. How you experience your product and its changes, do not parallel what the user goes through. Consider the series of instances and moments of interaction a user has with your product and brand and you’ll get in the mindset of what they really want you to know.
Image courtesy of Bundo Kim1. The new feature launch that got you promoted probably did not make their life easier.Even the most well-intentioned feature launches and changes take customers (& support team members) by surprise. Users can be resistant to change, but sometimes, it can be that the added ‘functionality’ of the feature change/launch doesn’t really fulfill their needs.
Psychologists have moved on to a new model, and it’s all about fundamental motives.Way back in 1943, Abraham Maslow published his “Hierarchy of Needs” — a pyramid describing the forces that motivate us, and the order in which we strive to meet them. For many designers, this 76-year-old model still informs the design decisions we make every day. But did you know that Maslow moved on to an updated model only a few years later? Or that psychologists stopped using Maslow’s pyramid years ago?
In the past few decades, advancements in evolutionary biology have shown that while the pyramid we all know and love was definitely on to something, the model sorely needed an update. Fundamental Motives, a framework developed by Vlad Griskevicius and Douglas Kendrik, is a better reflection of psychologists’ current understanding of what motivates human behavior.
Ramp up fast and become the most valuable design contributor in your organization
Over half of U.S. households have a pet. And for many people, they are more than pets; they are family.
But pets are also a big business. It’s estimated that pet related products and services account for $70BB annually in the U.S. alone. And a lot of that spending happens online.
By Jonathan Walter
In Part 1 of this multipart series, I communicated that leadership does not end with directors, managers, and team leads. It extends to individual contributors, too—especially when UX-design resources are a scarce commodity within an enterprise. I also explained that, in many cases—depending on a company’s UX maturity—leadership in the field of User Experience begins with UX designers.
By Jim Ross
Sometimes your clients can be the best source of user-research participants. This is especially true when a client already has access to lists of customers, members, or employees. Your clients would usually have closer relationships with potential participants than you do. These potential participants might know your client personally, have heard of him or her, or at least have an existing relationship with the client’s organization. Such potential participants would be more likely to pay attention to research requests—and consider them legitimate—if they came from a person they know or a company with which they’re familiar.
By Michael J. Metts and Andy Welfle
This is a sample chapter from Michael J. Metts and Andy Welfle’s book Writing Is Designing: Words and the User Experience. 2019, Rosenfeld Media.