Strategic UX Design (Download slides as PDF)
A map of a person's experience throughout an existing service.
A brief description of the issue that needs to be solved by a project or group.
Product Design Principles
A set of design principles specific to the creation on a particular product.
A clear statement which communicates the benefits of a product or service.
User Experience Strategy
Defining a set of end-user goals in relation to design and development work.
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